Wow! Just back from SXSW and AdRants has found a pretty amazing commercial. TBWA has made ads for candy an art and this commercial to me shows they are still going with their introduction of chocolate Skittles.
It's so easy to do boring ads for something like candy and to stick to a boring formula. Seeing an ad like this makes me relate to skittles - not because I am made of paper and have lots of people beating me with a bat. Rather, I connect with this sense of humor and when I am in line at the grocery store, browsing at the candy racks, I will at least laugh a bit when I see the bag of chocolate skittles.
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