I have to say, I really liked the Bruce Campbell campaign Wieden spearheaded for Old Spice. Bruce singing "Hungry like the wolf" at the piano with beautiful women surrounding him made me look at Old Spice differently. Unfortunately, Wieden followed it up with a you-tubeesque video of hair on soap for the body wash, which I felt missed the target.
After seeing all the Will Ferrell spots above, I am back into Old Spice and this campaign. To me, it works because Will is a celebrity that spans a large demographic and by filming him in what feels like unscripted spots, there is touch of authenticity.
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