If your business is time and your brand melds time with innovation, what do you do for a brand experience? Some companies would spend their money on more celeb endorsements others might slap more logos on a nascar machine and others would spend the extra money a different way. For Tag Heuer (still don't know how to properly pronounce the HEUER but definitely know how to say TAG), that something different was creating a museum, which I discovered through Josh Spears.
Not just any museum, the Tag Heuer 360 museum is a museum of TIME, which showcases timepieces covering their 150 years of existence and provides a 360 degree experience. I like that you have to travel all the way to their headquarters in Switzerland to see it and that you've got this juxtaposition of 150 year old timepieces housed in modern cases, all the while images jump off the screen.
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